One of the fastest methods of building your customer base is to search out mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and business owners who already have giant’responsive’ mailing lists and make them an offer they can’t refuse.

many of us have attempted using this plan but have failed totally. I can tell you why.

The difficulty with many folk is they are only focused on what they can get out of the deal. You’ll never get it if that is what your focus is on.

When you are trying to form JVs, focus on the other party and ask yourself,’What do they need? What am I able to offer them that would be valuable to them?’

Sure, you can just offer the other person a cut of the profits if they agree to commend your product/service to their list, but that’s what everybody does! And these days, that isn’t alluring enough. How is your offer unique?

Apply the USP – the’twist.’ Be unique! Create worth for them! Make it worth their while. Make them an offer they can not refuse!

When I send out an offer for a joint venture I simply tell them I would like to market their product/business/service for them and not be paid for it. Rather than receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they are an ezine, newsletter or business with an enormous opt in list ). I assure them that a completely unique page will be created and payments will be made straight to the partner.

Think about it!

You’ll be giving the partner additional exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, folks will know to come to you for deductions on products and services they need!

With this concept to mind , go out there and seek for some businesses who have already got a gigantic list or some high traffic.

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Original article was written by Kevin Lam from www.TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.